From the team behind Growth Through AI
Making important Google Ads decisions without knowing if they're the right ones?
Join the waitlist and be among the first businesses to try AiMi.
My story
Why I built this.
You can have all the data in the world and still make the wrong decision. Most Google Ads accounts don't fail because of traffic. They fail because of the decisions made around that traffic.
I spent years running Google Ads across my own businesses. The problem was never a lack of data. The problem was knowing what to do with it.
Should I increase the budget? Pause the campaign? Change the targeting? Wait for the learning phase, or act now?
Every decision felt expensive. And every account is different. A business spending £1,000 a month behaves nothing like one spending £20,000.
The problem was never data.
It was knowing what to do with it.
What finally worked
Then something changed.
The breakthrough wasn't using AI. It was stopping trying to analyse everything myself.
I gave it everything. Campaign performance. Search terms. Budgets. Goals. Timescales. Even the things that only existed in my head. What I was worried about. What I'd already tried. How much risk I could take this month.
For the first time, it felt like I had help making decisions.
It would point out things I hadn't considered. Sometimes it told me to wait. Sometimes to act immediately. Sometimes it challenged assumptions I was sure about.
It would say things like:
The more context it had about my business, the more useful the advice became.
Context changes everything.
The same marketing data can lead to completely different decisions depending on your goals, budget and timescales.
What came next
So we built one.
Most marketing tools analyse performance.
We wanted something that could help us think through decisions. Something that understood the context behind the numbers.
Goals. Budget. Timescales. Risk. Growth targets.
Because the right decision for one business can be completely wrong for another.
We called it AiMi.
Why AiMi is different
Most tools tell you what's happening.
Some tell you what changed.
Some tell you what needs attention.
AiMi focuses on something different.
It helps you understand what the data actually means for your business.
Not every company should make the same decisions.
Not every company has the same goals.
Not every company has the same timescales.
Context changes the answer.
That's what AiMi is designed to understand.
How it works
Three steps. One outcome.
Understands your situation.
Budget. Goals. Timescales. Risk. Growth targets.
Understands your marketing.
Google Ads. Analytics. Customer behaviour. Performance trends.
Helps you think through decisions.
Not reports. Not alerts. Not dashboards. Decisions.
Early access
Join the beta.
We're currently building AiMi with a small group of early users. Join the waitlist and we'll let you know when beta access becomes available.
We built the thing we wished we had.
Growth Through AI was started by Alex Beagrie and Adam Flynn.
We build practical AI tools that help businesses make better decisions.
AiMi is the first one.
We're just getting started.